Companies Participating So Far 20th Sept

Barclaycard, 3M, Kodak, O2, Phone4u, Nokia, Hiscox, LloydsTSB, INGDirect, Britmums,  Virgin Atlantic, British Gas, Capgemini, EngageSciences, Exact Target, Underwired, IBM, Last.fm, Pfizer, Renova, Web Analytics Demystified, Morgan Lovell, MoD, Foreign Office, Vertex, Ford Motor Co, BUPA,

Other major brands have agreed to participate.

ALSO: This blog site has had over 1300 views since mid July 2011

This research is proving to uncover some fascinating insights as to how market segmentation strategies and practices are being applied to social commerce.

Thank you to you all so far for contributing. I am sure that you will find the recommendations from paper very instructive.